This is a case study of a proposal for an app that could help save money. This app serves both as a money manager app as well as a coupon service. The app offers to manage one's financial portfolio - can manage all money accounts from different banks all in one place. The app also offers solutions to save as well e.g. coupons or discount options compiled in one place. The app identifies patterns in expenditure and advises the user on where he/she can save. The user can also create goals and see progress.
Brief
How to help you make the right decision (most optimal) with regards to your money?
How to manage and track your money but also finding the best deal to save for a larger long-term goal?

Key Take-aways from Competitive Analysis

Key Take-aways from User Research

Card-sorting Affinity Mapping
Reworked Brief
How to manage and track your money but also finding the best deal to save for a larger long-term goal?
How to be able to look and compare at all available options for a decision and consider all implications?
How to really understand your finances?

User Personas

Storyboards

User Flows
Wireframes
Low Fidelity Sketches

Low Fidelity Sketches
Medium Fidelity Sketches

Medium Fidelity Sketches

Medium Fidelity Sketches
Invision app version: https://invis.io/DS7XSDLE3